Virtue Labs Honored by TIME for Damage Reverse Serum RALEIGH, N.C. , Nov.
1, 2024 /PRNewswire/ -- Virtue Labs , the biotech hair care company known for its proprietary, patented hair-healing hero ingredient, Alpha Keratin 60ku ® , is proud to announce that its Damage Reverse Serum was named as one of TIME's Best Inventions of 2024. TIME's annual list highlights 200 groundbreaking innovations transforming our lives. To compile this year's list, TIME solicited nominations from TIME editors and correspondents around the world, and through an online application process, paid special attention to growing fields—such as health care, AI, and green energy.
TIME then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact. Of the new list, TIME's editors write: "The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world's largest computer chip, a humanoid robot joining the workforce, and a bioluminescent houseplant—that are changing how we live, work, play, and think about what's possible." Virtue Labs' Damage Reverse Serum is one of only five Best Inventions winners within the Beauty category.
The serum acts as a 360 degree solution that reverses damage and safeguards hair from future harm - all in one breakthrough formula. As shown in an independent study conducted by TRI Princeton, Virtue Labs' Damage Reverse Serum repaired 98% of split ends after just one use. "We're honore.
