Tuesday, January 21, 2025 Virgin Group is reportedly planning to challenge Eurostar’s dominance in cross-Channel rail services, potentially revolutionizing train travel to Europe. Industry observers believe this move, expected to take shape by 2029, could bring cheaper tickets, expanded destinations, and increased competition to the market, benefiting travelers and the wider travel industry. Sir Richard Branson’s company is said to be preparing a £500 million investment in a fleet of high-speed trains designed to operate through the Channel Tunnel.
This development could be the most significant shakeup in European rail travel since the Eurostar began operations three decades ago. Industry experts have welcomed Virgin’s potential entry into the market. Mark Smith, creator of the travel website The Man in Seat 61 , noted that competition is essential for maintaining high service standards and keeping fares in check.
Although Eurostar’s one-way tickets between London and Paris can start at £39, Smith observed that these prices are rarely available, with fares often climbing higher due to limited capacity. Virgin’s involvement could increase train availability and introduce more competitive pricing. Eurostar currently handles around 70% of passenger travel between London and Paris, benefiting from limited competition and the convenience of central-to-central city travel.
Experts predict that a second operator like Virgin could push prices down and improve services, ma.
