One of the hottest viral trends – where people sprint, leap and crash around Cambodia’s historic Angkor Wat and other temple ruins in the Southeast Asian nation in a live recreation of a popular video game – has conservationists aghast. Several say the race for views denigrates the almost 900-year-old sculptures and risks irreparable damage. Short videos of visitors running down narrow stone pathways and vaulting over passageways – often overlaid with sounds from the Temple Run video game – have been making the rounds on TikTok, Facebook, YouTube and other platforms.
Some videos have received more than 2 million views and inspire copycat versions daily. Simon Warrack, a conservationist who has worked for three decades to preserve the nearly millennia-old ruins at Angkor, is troubled by the potential damage as well as the cultural and religious insensitivities being trampled on. “You wouldn’t run through St Peters in Rome or any Western church, so why is it OK to do it in Cambodia,” he says.
“It’s not just potential damage to the stones by people bumping into them and falling or knocking things over – which is real – but it’s also damage to the spiritual and cultural value of the temples.” Warrack says he has spoken to Cambodian counterparts and officials overseeing the complex who share his concerns. “Angkor Wat is still deeply revered by the people,” he says.
“Every stone is considered to contain the spirits of the ancestors.” International visitors to Cambodia have yet to return to pre-pandemic levels and even some Cambodians themselves have said on social media that the trend is good for boosting much-needed arrival numbers. For many holiday seekers, social media is a top source of travel inspiration, according to an American Express trends report.
Nearly three in four millennials and Gen Zs surveyed said they have taken part in social media trends while on holiday, while around half said they want to show off their travels to impress their followers. In the temple run challenge, many videos feature people in their 20s, some running in dresses and shawls. Angelina Dougherty, a Cambodian-American who was crowned Miss Pacific Asian-American in a pageant in 2023, also joined the trend with a video of her and another woman running and leaping through the temple, similar to moves in the video game.
Dougherty did not respond to a request for comment. Hollywood introduced Angkor Wat to much of the world when the 2001 movie Lara Croft: Tomb Raider was filmed at the complex’s Angkor Thom temple. Then came Temple Run , a video game developed by Imangi Studios in 2011, where players control a character who runs through temple ruins and must avoid obstacles and demonic creatures who give chase.
The background for Temple Run features stonework and passageways that are very similar to the ruins at Angkor. Angkor, which is on the United Nations’ World Heritage List and consists of more than 100 temples, is one of the most important archaeological sites in Southeast Asia. The ruins are a big economic driver for the predominantly rural country.
In 2019, the 400-acre (162-hectare) compound saw a record 6.6 million tourists who brought in the equivalent of more than US$80 million in ticket sales. So far this year, the ruins have attracted some 630,000 visitors.
The complex, which includes the famous temples of Angkor Wat and Angkor Thom, was constructed with blocks of sandstone and has survived war, earthquakes and forest overgrowth. Over the years, international conservators have contributed to the ongoing restoration efforts. “While the trend has temporarily boosted online interest in Angkor, it’s essential to promote safe access, educational visitation, and respect for local religious, spiritual and social significance of the sites,” says Ginevra Boatto, Cambodia country director of the World Monuments Fund, which partners with local authorities in charge of sites to help protect them.
New visitor trends should be “carefully managed to prevent any negative impact”, she adds. Some of the videos do feature caveats that the re-enactments are done in appreciation of the temples. And most responses from viewers are positive, with many excited to be introduced to the temples through the challenge.
But Hans Leisen, who has headed a German-government funded conservation project at Angkor Wat for 30 years, did not mince words in describing his reaction to the videos. “It’s nonsense,” says Leisen, who has worked to preserve the temples’ delicate bas reliefs and carvings that tell religious stories. “If you’re running through the temple, you will not see the beauty of the carvings.
And if you fall or stumble, you’ll touch a wall to stabilise yourself and endanger the fragile carvings.” Leisen is concerned the trend could spread to other temple sites in Southeast Asia. In Bali, the Indonesian government in 2023 created a tourism task force and hotline where locals can report bad behaviour by tourists.
Authorities recently updated their guidance for the Bali’s expected 14 million visitors this year, calling on them to observe local laws and customs, which include covering up at temples and respecting the sanctity of religious sites. In Cambodia, the Apsara National Authority, the government agency that oversees the Angkor complex, issued a code of conduct for visitors at least eight years ago that prohibits touching carvings and leaning on temple structures. According to local media, the kingdom’s tourism minister has more recently expressed concern about potential damage to the ruins because of the viral trend.
Apsara declined to comment, while the tourism ministry did not respond to a request for comment. Still, at least one Cambodian does not mind the viral challenge. Seun Sam, a policy analyst at the royal Academy of Cambodia, says the videos could help bring much-needed tourism to Cambodia, which contributed 18 per cent to gross domestic product in 2019.
Tourism more generally in Cambodia is helping to drive the country’s expected economic growth of 5.8 per cent this year, according to the Asian Development Bank. “As long as they do not damage the temples and bother other people, it’s OK,” says Seun, who noted that in some videos, visitors are running on paths that serve as pavements.
“Tourism is very important for Cambodia’s economy. When foreign visitors come, they buy things, they spend on hotels and transport. We want to encourage that.
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