Thursday, October 3, 2024 Recent insights from Yandex highlight a significant rise in travel-related searches for Vietnam. Yandex, a multinational tech company from Russia, focuses on developing internet-based products and services. This growing trend emphasizes Vietnam’s increasing appeal worldwide, especially among Russian travelers and visitors from CIS nations, where Russian is widely spoken.
Growing enthusiasm from Russian travelers In the second quarter of 2024, Yandex Search observed a notable shift in user interest towards travel across Asia. Search data revealed a 35% increase in Russia and a 15% uptick in other countries compared to the same period in 2023. Within Russia, the three most popular tourist destinations were China, Thailand, and Vietnam.
A similar trend was noticed in other nations, with search volume for Vietnam significantly surging this quarter. Vietnam’s popularity climbed by 57% in Russia and 48% globally, outpacing other Asian countries. Cities such as Nha Trang, Phu Quoc, Hanoi, Ho Chi Minh City, Da Lat, and Da Nang also saw impressive search volume growth, with Nha Trang experiencing an exceptional 130% rise.
Tapping into the growing market of Russian travelers Yandex Ads data highlights Vietnam’s growing appeal as a top travel destination, with interest expected to rise as the country strengthens its global image among tourists. Understanding the factors behind this increasing interest allows the tourism sector to capitalize on opportuniti.
