Thursday, October 3, 2024 In 2024, the growing allure of Vietnam on the global travel stage was particularly noticeable among Russian tourists and those from the Commonwealth of Independent States (CIS). This trend highlights the increasing interest in Vietnam as a prime destination for international travelers seeking unique cultural experiences and natural beauty. Rising Interest Among Russian Tourists During the second quarter of 2024, significant changes in travel preferences were noted, especially through Yandex Search data.
It indicated a remarkable 35-percent increase in travel interest from Russia and a 15-percent rise from other countries compared to the previous year. This surge underscores a broader trend where Vietnam is becoming a favored choice among foreign tourists. Among the various destinations searched by Russian users, the top three were China, Thailand, and Vietnam.
However, what stood out was the notable increase in search volume specifically for Vietnam, which surged by 57 percent in Russia and 48 percent in other regions. This increase emphasizes a shift toward exploring Southeast Asia, with Vietnam capturing the attention of potential travelers. Cities like Nha Trang, Phu Quoc, Hanoi, Ho Chi Minh City, Da Lat, and Da Nang reported significant increases in search volume.
Nha Trang, in particular, experienced a record rise of 130 percent, indicating a growing preference for its stunning landscapes, inviting tropical climate, and diverse experiences. Capi.
