Wednesday, August 28, 2024 Viacation Tourism Private Limited , a prominent player in India’s travel solutions sector, is thrilled to announce the inauguration of its first retail outlet in Mumbai, strategically situated in Ghatkopar East. This launch signifies Viacation’s initial step in establishing a physical presence in Mumbai and marks the start of a broader expansion plan. Over the next month, the company plans to roll out additional stores in key cities across India, including Jaipur, Chandigarh, Bengaluru, Siliguri, and Guwahati.
These new openings will significantly bolster Viacation’s retail footprint, bringing its total number of travel stores nationwide to over ten. The newly opened store in Ghatkopar, spread across 300 square feet, is designed to be a one-stop shop for all travel-related needs, offering a wide array of services to cater to diverse customer demands. From air ticketing to organizing escorted group tours to Europe and other popular international destinations, the store aims to provide comprehensive travel solutions under one roof.
Additionally, the store offers an array of domestic holiday packages that cover various iconic and offbeat locations across India, ensuring that travelers can experience the richness of Indian culture and landscape. Viacation’s Ghatkopar store also caters to the growing demand for MICE (Meetings, Incentives, Conferences, and Exhibitions) services, reflecting the company’s commitment to serving corporate clients and business travelers. By providing tailored solutions for corporate events and business meetings, Viacation is positioning itself as a preferred choice for companies looking to combine travel with business.
The store’s experienced staff is equipped to handle the unique needs of MICE clients, ensuring that every event is executed seamlessly. The choice of Ghatkopar East for the first store is strategic, given the area’s bustling commercial activity and high footfall. This location will not only attract local customers but also serve as a convenient point for travelers from different parts of Mumbai.
By establishing a presence in such a prime area, Viacation aims to tap into the city’s vibrant market, catering to both the leisure and business travel segments. The store’s accessibility will be a key factor in driving foot traffic and customer engagement. Viacation’s expansion into retail is a natural progression, aligning with its mission to provide personalized and accessible travel services to its clientele.
By opening physical stores, Viacation is enhancing its brand visibility and providing customers with direct access to expert travel advice and personalized service. This move is set to strengthen customer relationships and build trust by offering face-to-face interactions and immediate support. In addition to providing standard travel services, Viacation’s retail stores will introduce a range of exclusive travel products and promotional offers, making them a go-to destination for travel enthusiasts.
The company plans to leverage its network to offer competitive prices and unique travel experiences that are not readily available online. By curating bespoke travel packages, Viacation aims to differentiate itself in the competitive travel market and cater to the evolving preferences of modern travelers. The opening of these stores is part of Viacation’s broader strategy to establish a robust offline presence complementing its online services.
The integration of digital and physical touchpoints will provide a seamless and cohesive customer experience, allowing clients to switch effortlessly between online and offline channels. This omni-channel approach is expected to enhance customer satisfaction and loyalty by offering multiple points of contact and service. Viacation Tourism Private Limited has always been committed to innovation and excellence in travel services, and the launch of its retail stores is a testament to this commitment.
The company’s emphasis on quality service, customer-centric approach, and diverse product offerings positions it as a leader in the travel industry. By continuously expanding its reach and enhancing its service portfolio, Viacation is poised to set new benchmarks in the industry. Looking ahead, Viacation plans to continue its expansion into more cities, aiming to double its retail presence in the next year.
This aggressive growth strategy underscores Viacation’s confidence in the Indian travel market’s potential and its own ability to meet the increasing demand for specialized travel services. With its unwavering focus on customer satisfaction and service excellence, Viacation Tourism Private Limited is set to redefine the travel experience for Indian travelers, one store at a time. “We are thrilled to launch our first walk-in retail outlet in Mumbai, a city that epitomizes vibrancy and diversity.
This store represents a significant milestone for Viacation as we continue to bring our exceptional travel services closer to our customers. We aim to make the travel planning process seamless and enjoyable,” said Mr. Jatinder Paul Singh, Global CEO & Co-founder.
This new store is distinctively managed by an all-women team, showcasing Viacation’s strong commitment to promoting diversity and empowering women in the workplace. The management team’s expertise, coupled with fluency in English, Hindi, Gujarati, and Marathi, ensures that customers receive tailored and accessible service. This multilingual capability allows the store to cater effectively to a broad spectrum of clients, ranging from individual travelers and families to corporate groups, emphasizing a strong focus on the B2C market.
Strategically located on a bustling high street, the Ghatkopar store is ideally positioned to attract Mumbai’s diverse and cosmopolitan customer base. The high visibility and foot traffic in this area provide an excellent opportunity for Viacation to engage with a wide range of travelers. This strategic choice underscores Viacation’s intent to firmly establish itself within Mumbai’s vibrant retail landscape, meeting the needs of the city’s discerning travelers.
Viacation’s ambitious expansion plan includes opening approximately 25 new stores across various cities in India by December 2025. This aggressive growth strategy aims to cement Viacation’s status as a leading travel solutions provider in the country. By expanding its retail footprint, Viacation is not only increasing its market reach but also reinforcing its role as a reliable travel partner that customers can trust for all their travel needs.
The Ghatkopar store is designed to function as a comprehensive travel hub, offering a wide range of services that cover every aspect of travel planning. From booking flights and hotels to organizing group tours and managing corporate travel arrangements, the store provides a one-stop solution for all travel-related inquiries. This holistic approach aligns with Viacation’s goal of delivering personalized, hassle-free travel experiences that cater to the unique preferences and requirements of each customer.
With the opening of the Ghatkopar store, Viacation continues to build on its reputation for excellence in travel services. The store not only enhances Viacation’s ability to serve the local community but also strengthens its brand presence in one of India’s key urban markets. By prioritizing customer satisfaction and offering personalized service, Viacation is setting new standards in the travel industry, making it a preferred choice for travelers seeking reliable and innovative travel solutions.
Since establishing its corporate office in Mumbai in April 2023, Viacation has underscored the city’s significance in its growth and expansion strategy. Mumbai serves as a critical hub for the company’s operations, providing access to a vast and diverse market. The city’s dynamic business environment and cosmopolitan nature make it an ideal location for Viacation to base its corporate activities, driving its vision of becoming a household name in travel solutions.
Viacation’s strategic focus on expanding its presence in Mumbai and other key cities is indicative of its broader mission to enhance its service offerings and reach. By continuing to invest in physical stores and prioritizing customer engagement through personalized service, Viacation aims to redefine the travel experience for Indian consumers. The company’s commitment to diversity, empowerment, and exceptional service positions it as a leader in the travel industry, paving the way for continued success and growth in the years to come.
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