VETEMENTS’ Spring 2025 runway was fearless and famous. Travis Scott opened the show; Gigi Hadid , Destroy Lonely , Heidi Klum and Law Roach followed closely behind him; J Balvin , Normani and Ice Spice watched from front row, and ‘Desperate Housewives’ Marcia Cross closed the catwalk. Clearly, designer Guram Gvasalia does not come to play.
The show, titled “Time To Clean Up The Mess,” took place inside a semi-abandoned Parisian mall, where a massive pile of colorful deadstock clothing greeted those red-roped guests at the entrance. The eye-boggling spectacle provided context for the world in which Guram’s new collection resides: “It speaks to a future where consumers no longer have the desire, or the means, to participate in relentless luxury consumption. Instead, they adopt a DIY mindset, creating unique, conceptual pieces from what remains,” the designer explained in his notes.
The idea was to make new out of the old by deconstructing and reassembling pieces that already exist in the modern world. In practice, the collection was filled with Guram’s cheeky perversions and quirky collaborations. Shipping company DHL’s signature red-yellow tape was wrapped around Hadid’s body to form a dress; a scandalous issue of The Sun was paper-clipped into a gown; Monster Energy’s electrifying logo landed on a neon tee, and tags were intentionally left poking out from multiple mini dresses, a satirical jab at today’s vapid consumerism.
Elsewhere, the designer’s.
