Tweet Facebook Mail Social media is awash with posts about being "very demure, very mindful." Even organisations such as The White House and NSW Police are jumping on the bandwagon by using it. But where did the unlikely phrase come from? READ MORE: Matthew Perry's bleak last words revealed 'Very demure, very mindful' is trending- but what is it? (TikTok) Who says "very demure, very mindful"? American transgender woman Jools Lebron known on TikTok as @joolieannie posted a couple of videos which sparked the trend, earlier this month.
The first which took off, on August 2 is called "how to be demure at work". "You see how I come to work? Very demure," she said. "I do my makeup, I lay my wig, I do a little braid.
I flat iron my hair. "Let's not forget to be demure divas." It has almost seven million views.
Another, called "How to be demure and modest and respectful at the workplace" was even more popular. It has had more than 33 million views. Lebron, who usually posts make-up videos, is sitting in her car in the video.
"How does one behave demurely, you ask? First, stay presentable at work. "I'm very modest, I'm very mindful," Lebron says. READ MORE: 'Tech king' missing after luxury superyacht sinks in freak storm "The way I came to the interview is the way I go to the job.
A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. "Not demure." She's apparently not the first to use the word, however, Other TikTok creators, Devin Halbal and Selyna Brillare, have also made videos abut being "demure".
She had been working as a "cashier", she said, but is now "flying across country to host events. She has now made enough money for her gender transition, she said. Lebron has now made dozens more "demure" videos, such as "how to be demure in Vegas" and "how to be demure when we do our nails".
She's even offering to make personalised "demure" messages on celeb video platform Cameo - for $150 ($US100) plus. NSW Police are even jumping on the trend. (Instagram) What does "very demure" mean? In case you didn't know, demure in the Cambridge Dictionary means "(especially of women) quiet and well behaved".
Mindful is described as being "deliberately aware of your body, mind, and feelings in the present moment, in order to create a feeling of calm". This is in direct contrast with another trending phrase - brat. READ MORE: Blast of warm weather across Australia to farewell winter So, what is a 'brat?' Young people are contrasting the "very demure" trend with the "Brat girl summer".
The title of pop singer Charli XCX's sixth album, she envisions a "brat" as someone who has a "pack of cigs, a Bic lighter and a strappy white top with no bra". Young people are contrasting the 'very demure' trend with the 'Brat girl summer.' (Spotify) "You're just like that girl who is a little messy and likes to party and maybe says some dumb things some times," she explained in a video shared on TikTok.
"Who feels like herself but maybe also has a breakdown. But kind of like parties through it, is very honest, very blunt. A little bit volatile.
Like, does dumb things. But it's brat. You're brat.
That's brat." There is even a "brat" colour, a specific shade of green. It's become the colour of the summer.
The singer made it her album colour and has explained that it's "kind of the idea of making something like quite disgusting and turning it into this thing you know people are going to look at quite a lot and think about and ask, you know, why that green?". US Vice President Kamala Harris' camp responded in a way that signalled to the internet they understood the compliment and are embracing it. Those visiting the official Kamala HQ account on X, which links to her official site, are met with a background photo in the "brat" green colour and the vice president's name in the same font as sported on Charli XCX's album.
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