A new study looking into the long-term results of initiatives such as Veganuary and Dry January has found that the month-long abstinence from meat, dairy, and eggs for the former, and alcohol for the latter, results in permanent dietary and lifestyle changes being more likely. Veganuary is a non-profit organization that has participants sign up to try a plant-based diet 31 days in the month of January. Starting in 2014, the initiative quickly grew to the point where millions have taken part.
It is gradually becoming a global movement, with restaurants and supermarkets participating by launching new Veganuary products and menu options . Dry January was started by Alcohol Change UK in 2013. It has now become mainstream, and is endorsed by Public Health England.
Read more: Veganuary ‘Reaches 25 Million People’ In 2024 The new study, which comes from the University of Exeter and is published in the Frontiers in Nutrition journal, found that some Veganuary participants have a shift in their identity as meat-eaters after a month of not consuming animal products, and their disgust towards practices in the animal agriculture industry and meat itself also increases. Similarly, those taking part in Dry January are more likely to reduce their alcohol consumption overall or give it up entirely. Veganuary changes habits Natalia Lawrence, an associate professor of psychology at the University of Exeter, said of the study: “Normally, the idea is to educate people first to change their.
