GOING PLACES: Vanessa Seward presented her first capsule collection for Begg x Co at Paris Fashion Week as the company embarks on a global retail expansion. Since being named creative director of the Scottish cashmere brand , Seward has done a deep dive into luxury yarns. A fan of King Charles ‘ “buy once, buy well” philosophy, she felt right at home at the company’s knitting base in Hawick, known as the home of cashmere.
The lineup of elegant wardrobe staples included a matching ribbed sweater and cable-knit skirt, dressed up with a belt and riding boots; a pink and red tie-neck sweater, and long cardigans with mother-of-pearl buttons that could be worn over jeans or as a dress. Seward’s capsule spanned womenswear, menswear and home, and sat alongside the brand’s main collection. The speckled cashmeres had just a hint of country practicality, and many of the sweaters worked equally well for women and men.
“The idea is to keep the identity and just make it evolve,” she explained. “I’m probably going to add in more dresses and bottoms to make a real wardrobe.” More from WWD Bruno Guillon, chief executive officer of Alex Begg, the 159-year-old Scottish manufacturer behind the label, is spearheading the store expansion drive that will include opening several locations in Japan under a new license with Toyoda Trading.
Begg x Co, which has just one boutique in London’s Burlington Arcade, is also in talks with potential partners in China, and is considering .
