Uganda has launched a fresh new campaign dubbed “Uniquely Yours” to promote the country’s iconic sustainable tourist experiences including gorilla tracking, bird watching and adventure tourism activities. Uganda Tourism Board has eyes particularly on the lucrative core source markets of United Kingdom, United States of America and Canada. “We are excited to unveil our partnership with Expedia where Uganda will showcase the best experiences that our country has to offer to our travellers in the core source markets of UK, USA and Canada.
This campaign will tap into the Expedia group’s vast networks for increased tourism arrivals to the Pearl of Africa,” Lilly Ajarova CEO UTB said early this week. Ajarova said the new initiative is in line with the new national Destination Marketing Strategy 2024/2025- 2028/2029. The online campaign aims to achieve the strategic objectives of increasing the share of high value international leisure travelers, and visitor expenditure in the Pearl of Africa.
Through the campaign, UTB will build the destination brand by creating compelling stories, and promote the immersive experiences that are unique to Uganda. Uganda Tourism Board has sealed this strategic partnership with Expedia Group – a leading Online Travel Agency (OTA) to promote destination Uganda. The OTA boasts of 25 years’ experience with over 200 travel sites in 70 countries, 100,000 travel agents, 3,000 DMOs, 168 million loyalty members across the world, 450 million on.
