Thursday, October 3, 2024 USA Tourism is taking center stage with new advertising campaigns, as the Illinois Office of Tourism and Brand USA team up with Expedia Group’s travel media network to drive global awareness and boost travel to the United States. These partnerships leverage the full spectrum of Expedia Group’s advertising channels, including on-site ads, its B2B network, and innovative offsite opportunities such as out-of-home placements, social media campaigns, and connected TV ads. Expedia Group’s travel media network aims to serve as a comprehensive advertising platform, providing destination marketing organizations with the tools to reach high-intent travelers through global reach, detailed traveler insights, and cutting-edge media capabilities.
Through these efforts, both Illinois and Brand USA seek to attract a broader audience, positioning the U.S. as a top travel destination.
“Illinois has so much to offer, from its scenic byways to cultural touchstones, and we’re thrilled to bring the state’s wonder to more travelers,” said Daniel Thomas , deputy director of the Illinois Department of Commerce & Economic Opportunity, Office of Tourism. “While the campaign is still underway, we have seen a huge impact on driving interest in the state. In just three months, we’ve seen nearly 100,000 attributed travelers experience Illinois for its many points of interest and diverse landscape.
” The Illinois Office of Tourism has utilized Expedia’s travel .
