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A US woman’s Basmati rice tote bag sparks a hilarious trend, proving that fashion can truly be a mixed bag. 'Move over Louis Vuitton and Kate Spade;' there's a new it bag in town, and it’s straight out of the rice aisle! A video showing a woman in the US casually carrying a Basmati rice tote bag to a salon has the internet in stitches. The post, shared by a witty Instagram user, has gone viral for all the right reasons—and a few delicious ones too.

'Who Needs Gucci When You Have Basmati?' The clip begins with the Instagram user hilariously addressing her Indian friends: “Ladies, forget Louis Vuitton. The new American fashion trend is affordable, sustainable, and comes with 5 kilos of rice. Introducing: the Royal Basmati Rice tote bag!” As the camera pans to the now-iconic bag, proudly emblazoned with “Royal Basmati Rice”, the user doubles down on her comedy, saying: “Indian girls, let's reclaim our Chacks and Boris (local cloth bags)! Why splurge on high-end brands when you can sport what’s trending in America—for free?” The Internet Weighs In Unsurprisingly, social media couldn’t handle this grain-tastic revelation.



Comments flooded in, with many crowning the rice tote as the “OG tote bag.” Here’s a taste of the hilarious reactions: “When they say the bag is 'full of character,' I didn’t think they meant carbs.” “Eco-friendly, stylish, AND smells like biryani? Sign me up!” “Forget designer logos—Royal Basmati is the only brand I tr.

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