Wednesday, October 2, 2024 This winter, the Caribbean continues to captivate American tourists, with Costa Rica, Puerto Rico, and the Mexican Caribbean poised to capitalize on this enduring appeal, according to Mabrian, a leader in global travel intelligence and a subsidiary of The Data Appeal Company – Almawave Group. Mabrian’s analysis leverages its proprietary Share of Searches Index, measuring travel interest through flight search data across the top 20 U.S.
airports—which represent 85% of the U.S.’s international air connectivity.
This data spans searches for travel from November 2024 to February 2025 to leading Caribbean destinations including the Mexican Caribbean, Costa Rica, Puerto Rico, Barbados, Dominican Republic, Jamaica, and the Bahamas. The United States, a longstanding vital market for the Caribbean, especially in the winter, saw an influx of roughly 16.3 million stay-over visitors in 2023, marking a 12.
7% increase from the previous year, according to the Caribbean Tourism Association (CTO). This reflects the region’s significant appeal, drawing about 32.2 million international travelers in the same year.
Mabrian’s findings highlight that U.S. travel interest in Costa Rica is showing the sharpest rise among the reviewed destinations, with a 33% year-over-year increase.
Particularly, Daniel Oduber Quirós International Airport in northwestern Costa Rica is experiencing a notable surge in searches, up 54%, as travelers seek to explore popular coasta.
