For the third consecutive year, the U.S. Consulate General in Lagos supported the Africa Creative Market to further strengthen the creative industry collaboration between the United States and Nigeria.
Founded by Dr. Inya Lawal, an alumna of the Fortune-U.S.
Department of State Global Women’s Mentoring Partnership program, the Africa Creative Market brings together stakeholders from the African and international creative industries to exchange ideas and explore innovations to spur the growth of Africa’s creative economy. This year, two U.S.
creative industry leaders –– Steffan Horowitz, from the University of Southern California’s School of Cinematic Arts and Director of the U.S. Department of State’s Africa Creative TV (ACTV) exchange program; and Dedren Snead, CEO of Atlanta-based transmedia company SUBSUME Studios –– participated in the weeklong conference with support from the U.
S. Consulate General Lagos. During the conference, U.
S. Consulate Public Affairs Officer Julie McKay joined Horowitz and Nigerian alumni of the Africa Creative TV exchange program to discuss opportunities for bridging the gap between African creatives and global audiences, offering valuable insights for emerging filmmakers, producers, and content creators. Similarly, Snead led a workshop focused on entrepreneurship, innovation, and the power of digital platforms in amplifying African stories globally.
He shared perspectives on the use of animation and gaming to create immersive cul.
