Thursday, August 29, 2024 In a strategic move to position Uttar Pradesh as India’s premier tourist destination, the state government is gearing up to promote its key tourism spots at major airports across the nation. Although Uttar Pradesh’s attractions are already well-represented within the state, this initiative will now extend to significant airports nationwide. The ‘Brand UP’ campaign will initially launch at five major airports, with plans to further broaden its reach.
Prominent display boards will be installed at both international and domestic terminals in Delhi and Mumbai airports, showcasing the state’s diverse tourism offerings. This effort will be replicated at airports in Kolkata, Coimbatore, and Indore. Preparations are already underway by the Uttar Pradesh Tourism Department to swiftly roll out this campaign.
At Delhi’s T3 domestic terminals, 60 display systems will be placed in the arrival and departure areas, with additional installations at T2 and T1 terminals. In Mumbai, 56 display systems will highlight ‘Brand UP’ at the T2 domestic and international arrival terminals, with more screens to be placed at departure terminals. Similar displays will be set up at airports in Kolkata, Coimbatore, and Indore to enhance the visibility of Uttar Pradesh’s tourism.
Known for its rich cultural heritage, vibrant festivals, diverse wildlife, and stunning landscapes, Uttar Pradesh aims to become a leading tourist destination in India. The tourism department’s efforts are focused on showcasing these assets to drive economic growth, with tourism playing a significant role in job creation and the state’s ambition to become a trillion-dollar economy. Recognizing the critical role of tourism, the Uttar Pradesh government, under the leadership of Chief Minister Yogi Adityanath, has identified this sector as a priority.
This initiative represents a deliberate strategy to tap into the sector’s potential and establish Uttar Pradesh as a major hub for tourism..
