To say that K-Beauty is simply maintaining its dominion over the industry is an understatement. Korean skincare and make-up first entered the mainstream consciousness in 2003, after all, which means its hold over the masses has persisted for a staggering two decades. What’s more, the Hallyu wave shows no sign of slowing in 2024—with a surge of intriguing new innovations and categories entering the fray from new K-Beauty brands over the past few months.
See: a LED scalp-care mask designed to be worn under hats by regenerative medicine company, CGBio; a nifty toner pad and sheet mask amalgamation pushed out from UIQ Skincare; as well as magnesium-centred micro-dart pimple patches developed by Snow2+. And that’s just the tip of the iceberg. In fact, it’s safe to say that K-Beauty’s global reach has only continued to expand this year, with a multitude of Hallyu-focused curation stores popping up across European and Central American regions over the last few months alone.
Singapore is no exception to this despite the bevy of K-beauty brands that are already available at drugstores. Multi-label platform, K-Sisters , for instance, was born from the desire to make indie Korean beauty offerings more accessible to Singaporean audiences, providing a comprehensive range of goods that are handpicked to suit our climate. This brings us to the focus of this feature: what are the new standout Korean make-up and skincare labels you should be adding to your to-watch list? Luckily for you, Vogue Singapore has you covered with our comprehensive curation of the best new K-Beauty brands to know of this year.
See them all, below..
