Design can influence consumer decisions in many different ways. From the clothes you wear to the food you eat, colors, textures, and overall appearance affect how you respond to a product. This is important to recognize as a business owner.
Even the box you choose may lead someone to buy or avoid your product. For these reasons, when creating a product or service it’s critical to not ignore the importance of design. Design is more than just how the product looks.
It can influence how a product operates, how long it lasts, and the overall user experience. All of these are key factors in a customer’s satisfaction with their purchase. The following are design choices that may impact how shoppers engage with your brand.
Packaging Consumers have long been drawn to aesthetically pleasing packaging because it evokes positive emotions and creates a sense of value or quality. This is especially true with healthcare and beauty items. Seeing a pretty bottle may influence a shopper to buy from a specific brand.
Using bright or pleasing colors like pastels could catch someone’s eye in the aisle and draw interest. When items fit a consumer’s aesthetic, they often feel better about showcasing them. They may also get excited about buying multiple from the same brand so all products on their shelf match.
Packaging may enhance the purchasing experience and encourage in-store visits too. For example, children’s brands like Jellycat or Build-a-Bear have designed boxes that go along wit.
