Saturday, January 25, 2025 On the occasion of FITUR 2025, the United Nations Tourism Organization celebrated its 50th anniversary with a prestigious gathering of global leaders and industry experts. The milestone event highlighted the organization’s enduring dedication to fostering peace, cultural understanding, and sustainable progress through the power of tourism. Reflecting on its achievements over five decades, UN Tourism used the platform of the renowned trade fair to outline its ambitious vision for the future.
The next chapter will focus on empowering innovation, encouraging technological advancements, and driving increased investments in tourism to ensure its role as a transformative force for good. The event served as a rallying call for the industry to embrace fresh ideas and forward-thinking solutions, laying the groundwork for a more inclusive and resilient sector. By uniting stakeholders from around the globe, UN Tourism underscored its commitment to ensuring tourism continues to thrive as a pillar of economic prosperity and cross-cultural connections.
As FITUR 2025 unfolded, the golden jubilee became a symbol of both reflection and renewal, reaffirming UN Tourism’s mission to shape a brighter, more sustainable future for generations to come. UN Tourism Secretary-General Zurab Pololikashvili said: “As UN Tourism celebrates 50 years, FITUR meets for the 45th time. Together, we have helped shape global tourism, building bridges between the public and private .
