Sunday, September 8, 2024 The 8th edition of the UN Tourism Global Conference on Wine Tourism is set to take place in Yerevan, Armenia, from September 11 to 13, 2024, co-hosted by the Ministry of Economy of the Republic of Armenia. This year’s theme, Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences , aims to balance the modernization of wine tourism while preserving cultural traditions. The event is expected to attract global leaders in the wine tourism sector, offering a platform for discussion on the evolving landscape of wine tourism and its impact on local communities.
According to Zurab Pololikashvili, UN Tourism Secretary-General, wine tourism has been growing in popularity not only as a niche travel experience but also as an important factor for rural development and the preservation of cultural heritage. This year’s conference will bring together thought leaders and experts from iconic wine regions across the globe to explore best practices, innovative projects, and strategies for integrating wine tourism into local economies. The host nation, Armenia, with its rich winemaking history spanning millennia, is poised to showcase its unique practices during the conference.
Susanna Hakobyan, Acting Head of the Tourism Committee of the Republic of Armenia, emphasized that the country is honored to be hosting the event, given its deep-rooted wine culture and innovative approaches to tourism. Armenia, home to the Areni-1 cave, the world’s oldest kno.
