Wednesday, October 2, 2024 The UN Tourism Organization, in collaboration with the TUI Care Foundation, has unveiled ‘Colourful Cultures,’ a new initiative inviting proposals aimed at nurturing the continent’s creative talent. This program is designed to uplift local artists and artisans, with a special emphasis on empowering women and youth in rural tourism areas across specific African nations. By supporting these projects, the initiative seeks to amplify the advantages of tourism for local creatives, fostering sustainable economic opportunities while preserving cultural heritage and promoting community empowerment and engagement.
UN Tourism Secretary-General Zurab Pololikashvili says : “Tourism has the potential to deliver significant socio-economic benefits in rural areas, preserving cultural heritage and creating jobs. We are proud to launch the first-ever Tourism for Rural Development Small Grants Programme at UN Tourism. ‘Colourful Cultures’, enabled by the TUI Care Foundation, exemplifies our commitment to sustainable development and the empowerment of local communities.
” Thomas Ellerbeck, Chairman of the TUI Care Foundation, echoed this sentiment, stating: “The collaboration with UN Tourism is a testament to our dedication to the sustainable development of the tourism sector. By supporting artists and artisans, we are preserving cultural heritage and promoting economic growth and social well-being in some of the world’s most vulnerable communities.�.
