Saturday, September 21, 2024 The luxury hotel chain Oberoi Group’s decision to exit the UAE follows the conclusion of its contract with the local property owner. This contract termination brings an end to its management of The Oberoi Beach Resort, Al Zorah, located in the picturesque region of Ajman. Known for its luxurious ambiance and exceptional service, the resort has been a hallmark of the Oberoi brand in the UAE for several years.
The Oberoi Beach Resort, Al Zorah, which boasts 89 elegantly designed rooms, has long been recognized for its seamless blend of luxury and natural beauty. Surrounded by mangroves and the serene coastline, the resort offered guests a tranquil escape from the bustling city life. Its reputation for privacy and luxury attracted both international tourists and local residents seeking a relaxing getaway.
However, the resort’s management is expected to transition to a new international operator in the near future. As The Oberoi Group departs, speculation is rife about which global hotel brand will take over operations at this prestigious location. The new operator will likely maintain the high standards of hospitality that guests have come to expect from the property, ensuring a smooth transition and continued excellence in service.
The Oberoi Beach Resort, Al Zorah, has been a popular choice for travelers seeking an exclusive and luxurious experience. The resort’s design, featuring spacious villas and suites with private pools, made it a favored destination for both families and couples. Guests were also drawn to the resort’s world-class amenities, including fine dining restaurants, a spa, and access to a championship golf course.
Room rates at the resort ranged from approximately Dh1,000 to Dh8,000 per night ($272 to $2,177), depending on the season and the type of accommodation selected. This pricing positioned the resort as a premium destination, offering a range of experiences from beachfront relaxation to gourmet dining and personalized service. Its clientele often included discerning travelers willing to pay a premium for an unforgettable stay.
While the departure of The Oberoi Group from the UAE may come as a surprise to some, it reflects the evolving dynamics of the hospitality industry. Contractual agreements between property owners and management companies often shift based on changing business strategies or market conditions. In this case, the termination of the contract marks the end of an era for Oberoi in the UAE but opens the door for a new chapter under a different brand’s stewardship.
The UAE’s hospitality market remains highly competitive, with numerous international hotel brands vying for prime locations. Ajman, in particular, has been gaining attention as a growing destination for luxury tourism, thanks to its natural beauty and proximity to other major emirates. The resort’s new operator is likely to tap into this potential, bringing their own unique offerings to enhance the guest experience.
Despite the end of Oberoi’s management of the resort, the legacy of luxury that it established will likely continue under the new operator. Guests can expect a similar level of exclusivity and top-tier services, maintaining the property’s reputation as a standout destination in the UAE’s hospitality landscape. The Oberoi Group’s exit from the UAE may also signal a shift in the company’s broader strategy, possibly focusing on expanding in other international markets.
The company, renowned for its luxury offerings, has properties in key locations across Asia, the Middle East, and beyond. Its decision to exit the UAE, while notable, may reflect a strategic pivot toward growth in other regions..
