The Official Chart Company starts counting sales and streams at 00:01 on Fridays, when most projects from major labels are released. But Tyler, ever the nonconformist, released his eighth studio album at 06:00 EST on Monday, three days after the week's chart tracking began. The 33-year-old, whose full name is Tyler Gregory Okonma, has previously said there is lots of "passive listening" at the weekend, and advocated for weekday releases.
Last year, "I think if you put it out during the week, man, that commute to work, or that commute to school...
you really have that hour, 30 minutes to really dive in and really listen.” He suggested much of the music listening at the weekends takes place in settings such as parties, or in the background while people are relaxing, which he said often means people aren't listening as closely to the music. But in the same interview, he admitted it could be a "dumb idea" to miss out on almost half the week's streams and sales.
New releases used to come out on Mondays, after the previous week's chart had been announced on Sunday evening, but . That was part of a global strategy which saw the music industry launch New Music Fridays in more than 45 countries, after consumer research found fans preferred to listen to music at weekend when they felt they had more time. But music chart analyst Chris Molanphy agrees with Tyler's position.
"I never loved that [weekend release] date," he told BBC News. "I found it kind of weird we were competing with m.
