First, Ehmann told Buzzfeed that "referring to NA [non-alcoholic] cocktails as a 'mocktail' or 'virgin' is somewhat frowned upon in the 'NA space' due to the association with drinks for children, such as the Shirley Temple . So we call them alcohol-free cocktails, which is more accurate." Ehmann explained that non-alcoholic spirits "are generally as expensive as middle-to-top-shelf alcohol.
So far, no one is making 'well,' or less expensive, versions of NA spirits." Finally, since Hekate is a sober bar, I was curious to learn if their best-sellers included alcohol-free versions of classic cocktails. Ehmann said, "Our most popular cocktail, The Healer, is not an alcohol-free version of a familiar drink.
It is a whole new concoction. But I believe it's popular because it looks great on Instagram. Our other best-sellers are The Draper, which approximates a Manhattan; The Amalfi Spritz, which tastes exactly like an Aperol Spritz; and our assortment of margaritas.
I do think it is easier for people to understand an alcoholic beverage equivalent, but for some, that may be a trigger, so a preference for something completely different is understandable." So now, next time you check out the alcohol-free cocktails on a bar menu, you'll know exactly why those prices are so similar!.
