Monday, January 20, 2025 Türkiye is setting ambitious goals in the health tourism sector, targeting $20 billion in revenue by 2028. This initiative is part of a broader strategy to capitalize on the increasing global demand for health tourism services. Established in 2019 by the Ministry of Health, International Health Services Inc.
(USHAŞ) is at the forefront of this effort, promoting and coordinating the rich array of health services Türkiye offers to international visitors. During a recent event in Edirne, a key figure highlighted Türkiye’s commitment to becoming a leading global destination for health care. The country is recognized for its substantial potential in health tourism, a sector that not only promises significant economic benefits but also positions Türkiye as a “center of healing” on the world stage.
The strategic push involves enhancing the visibility of Türkiye’s medical services abroad and fostering collaboration between public and private entities within the health tourism industry. This integrated approach aims to boost the nation’s reputation as a top choice for medical tourists seeking quality, affordability, and cutting-edge healthcare solutions..
