Wednesday, August 14, 2024 TUMI unveils its Fall 2024 Voyageur Leather and 19 Degree Frame collections, featuring global ambassador Mun Ka Young in a stunning Seoul-based campaign. International travel and lifestyle brand TUMI has unveiled the latest additions to its product line: the Voyageur Leather and 19 Degree Frame collections. These striking new designs are fresh interpretations of two of the brand’s most popular collections.
In honor of these Fall 2024 releases, TUMI collaborated with global ambassador and acclaimed South Korean actress Mun Ka Young , who stars in a captivating campaign that invites viewers to experience a day in her life on the vibrant streets of Seoul, all with TUMI by her side. In this vibrant campaign, TUMI brings a luxurious, fashion-forward touch to its iconic Voyageur collection, now reimagined in rich, high-quality leather. Each item is carefully designed to merge style with functionality, featuring the new TUMI “ T ” logo hardware.
This collection captures the brand’s essence of elegance and innovation while maintaining a timeless, minimalist appeal. The Voyageur Leather collection includes backpacks, totes, shoulder bags, and crossbody options. A standout addition is the Lex Train Case Crossbody, available in three sizes, which redefines versatile fashion for the modern woman.
Whether for international travel or chic evenings out, this piece is designed to enhance every journey. The collection is available in classic Black with Gold or Gunmetal hardware, as well as Pewter Metallic with Gunmetal hardware—a festive choice for the holiday season. This Fall, TUMI is also expanding its travel range with the introduction of the 19 Degree Frame, a cutting-edge evolution of the brand’s renowned 19 Degree collection.
The 19 Degree Frame is crafted to meet the needs of today’s travelers, featuring integrated frame latches for secure closure, retractable handles for ease of use, and TUMI’s signature smooth, quiet wheels for effortless transport. The exterior showcases the iconic fluid contours that define the 19 Degree design, while the interior is equipped with tie-down straps and mesh zip pockets for optimal organization. Available in Black Texture and Pearl Grey Texture, and offered in four sizes ranging from carry-ons to packing cases, this collection blends unmatched functionality with a timeless aesthetic, catering to a wide range of travel needs.
“This season represents our continued push forward for TUMI, as we’re expanding further into women’s lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment,” said Victor Sanz, Global Creative Director at TUMI . “As one of our treasured global brand ambassadors, Ka Young perfectly embodies the stylish and on-the-go TUMI woman.” The brand is bringing these new collections to life through a visually captivating campaign featuring Mun, set against the vibrant backdrop of Seoul’s bustling streets.
To enhance the authenticity and depth of the campaign, TUMI collaborated with prominent South Korean creatives: director Taejong Song and acclaimed photographer Kim Hee June. Together, Song and Kim masterfully combine street-style photography with dynamic film techniques to immerse viewers in Mun’s daily journey, all while highlighting the lively energy and distinctive urban architecture of Seoul. The campaign subtly showcases the key features of TUMI products—from the smooth, gliding wheels of the 19 Degree Frame to the chic functionality of the Voyageur Vail Tote—demonstrating how TUMI brings style, organization, and a sense of adventure to everyday life.
“I was personally so excited for this campaign to be shot in Seoul, South Korea, the place I call home,” said actress, Mun Ka Young . “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish.” You can now explore and shop the Voyageur Leather and 19 Degree Frame collections at TUMI stores globally.
Keep an eye on TUMI’s social channels for exclusive behind-the-scenes content from the campaign..
