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Friday, November 22, 2024 TUI has unveiled a groundbreaking internal platform that empowers employees to create their own personalized AI assistants. With just a few simple steps, staff can tap into the transformative potential of generative artificial intelligence to streamline everyday tasks, all without needing any IT expertise. Whether it’s analyzing complex Excel data, drafting hotel descriptions, or setting personal career goals, these AI assistants are designed to handle a variety of tasks, enabling employees to focus on more strategic activities.

The platform, known internally as the “TUI AI Assistant Store,” has seen remarkable engagement since its introduction. During the initial testing phase, over 200 custom AI assistants were created and used extensively. Within just a few weeks, more than 2,000 employees explored the platform, and today, over 400 assistants are readily available to support the workforce.



The platform fosters collaboration by allowing employees to share their AI creations with colleagues. For those who prefer not to build their own assistants, the platform offers a library of pre-existing tools tailored to various job functions. Employees can also invite one another to use specific assistants, promoting teamwork and efficiency.

In recent weeks alone, the TUI AI Assistant Store has processed an impressive 50 million words and over 15 million document pieces. These AI-driven solutions are making day-to-day operations smoother and more efficie.

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