Celebrities partnering with watch brands is nothing new. Sometimes a bona fide watch enthusiast like John Mayer partners with Audemars Piguet, or Ed Sheeran (owner of a unique Patek Philippe, no less) teams up with Casio. Then there's the other end of the scale, where controversial Barstool Sports founder Dave Portnoy and his own watch company resides.
Now, however, there’s a new nadir: the Trump Watch. Announced this week by former US president Donald Trump, the collection consists of two pieces. One is called “ Fight Fight Fight ” and is priced from $499, and the other is the “ Victory Tourbillon .
” The latter is claimed to be made from solid 18-karat gold, with 122 diamonds and a tourbillon automatic movement. It’s priced at a nice, round $100,000—about three times the price of an equivalent Rolex Submariner —and, yes, crypto payment is available. The watches are claimed to feature “premium, Swiss-Made materials and intricate details,” but so far as we can tell, the Fight Fight Fight uses a movement by Japanese company Seiko, while the Victory Tourbillon has a movement alleged to be partially built from Chinese components.
It gets better. In what quickly starts to resemble the tweet-riddled fever dreams of the extremely online, the watches are produced by a company called TheBestWatchesonEarth LLC, which is based in Sheridan, Wyoming, and, despite no watchmaking history to speak of, has a license agreement to use the Trump name for its timepieces. “We.
