In recent years, several popular apparel brands have made news for troubling reasons. Most often, they have been accused of corporate greed, having predatory practices that exploit young women, and propagating abusive systems at all levels of production, promotion and distribution. These headlines have, in turn, inspired a string of documentaries, docuseries and podcasts.
Here are four picks that explore the stories of such companies, all of which have been marred by corrupt leadership or sudden tragedy. 'Brandy Hellville & The Cult Of Fast Fashion' Having barely heard of the Brandy Melville brand, I wasn’t particularly eager to watch this documentary that was released in April on Max. But as it turns out, that is kind of the point.
This film from director Eva Orner not only is a searing examination of the toxic culture at this Gen Z-targeted, social media-fuelled label, but it also manages to expose the many unethical systems endemic to the global fast-fashion industry. Footage from Ghana, where mountains of clothing waste from the US blanket towns and shorelines, chilled me to the bone. As for Brandy Melville itself – maybe most famous for selling only tiny clothing with disingenuous “one size fits most” labels – the film highlights many of the takeaways from journalist Kate Taylor’s Business Insider investigation, including scores of allegations of racism and of widespread predatory practices by the brand’s shadowy leaders, Silvio and Stephan Marsan.
It all b.
