Monday, August 26, 2024 Bo Sun, the Chief Marketing Officer of Trip.com Group, has been honored with the prestigious title of ‘Marketing Professional of the Year’ at the 2024 CMO Asia Awards. This accolade celebrates trailblazers and exemplary strategies in branding and marketing.
Recognized for his influential contributions to marketing innovations, Sun played a crucial role in shaping and executing groundbreaking initiatives at Trip.com Group. The awarding panel highlighted Sun’s leadership in transitioning the company to a content-focused marketing approach post-pandemic.
This strategic shift not only aligned with contemporary trends but also fostered collaborations with various industry stakeholders, enhancing and reimagining the travel landscape. Under the guidance of Sun, Trip.com Group has effectively utilized its vast expertise and resources to establish impactful partnerships that enhance the way travelers interact with various destinations and services.
Sun has been at the forefront of initiating comprehensive collaborations across the entire spectrum of travel, including strategic alliances with major entities like Mastercard, as well as numerous tourism boards. These collaborations have led to the launch of pioneering projects such as the ‘Reconnecting with the World’ initiative and the ‘Super World Trip’ livestream events. The innovative nature of these projects has not only gained recognition from the selection panel but has also earned accolades from peers within the industry, consolidating Trip.
com Group’s reputation as a pioneering leader and a preferred collaborative partner. In line with the mission of the awards, CMO Asia Executive Director Dr. Aalok Pandit said, Sun was selected in recognition of his exemplary leadership, and as a source of inspiration for aspiring marketing professionals: “Under the vision of Mr.
Bo Sun, Trip.com Group has forged some of the most innovative, immersive and inspirational campaigns in travel, and led industry-wide transformations. We are thrilled to be able to recognise these achievements and hope that our marketing peers may find inspiration and motivation in Sun’s pioneering efforts.
” The accolade underscores Sun’s innovative guidance, marking another milestone after his acknowledgement as ‘Pioneering Figure’ by Harvard Business Review China in 2020 and 2021, and as ‘Most Influential and Purposeful Marketer’ by Campaign in the years 2020, 2021, and 2023. In accepting the award, Sun expressed his appreciation for the selection committee’s nomination: “At Trip.com Group, our guiding mission is ‘to pursue the perfect trip for a better world’, and we are always working towards that goal, with respect to all aspects and stages of the travel experience.
It is an honour to be able to have our work recognised alongside such esteemed company. We hope that our peers will continue to join us on our journey towards the perfect trip, and we look forward to celebrating those shared achievements together.”.
