Wednesday, November 6, 2024 In a strategic move designed to tap into the ever-expanding road travel market in India, TreeHouse Hotels & Resorts has launched a new brand called hi-way MOTELS . This initiative aims to meet the increasing demand for affordable yet quality lodging options along the country’s vast highway networks. India, which boasts the second-largest road network in the world, has seen a rise in domestic travel, with more people opting for road trips as a form of travel.
This surge has created a notable gap in the hospitality sector, particularly for affordable accommodations catering to long-distance road travelers. A Growing Demand for Road Trip Accommodations India’s expansive road network spans thousands of kilometers, with highways and expressways connecting major cities and towns. This extensive network, which is constantly being improved, has fueled a significant shift in travel behavior.
More people are choosing to travel by road, whether for business or leisure, creating a demand for lodging options that cater specifically to the needs of road-trippers. Traveling long distances often requires a place to rest and recharge—both for the traveler and for their vehicle. Traditional hotels in cities might not always offer the right kind of accommodation or accessibility for those journeying along highways or bypasses.
This gap in the market is where hi-way MOTELS aims to make a significant impact. The motels will be strategically positioned along major.
