Share to Facebook Share to Twitter Share to Linkedin In this last article on Travel Trends for 2025, I write about frontier travel and the impact of looking for untouched environments for the thrill-factor. Once the sole activity of intrepid explorers only, frontier tourism—or going where no one (or, in reality, hardly anyone) has gone before—is on the rise. National Geographic explains the trend as one that is more likely to see people wanting to visit remote destinations (rather than finding places no one has actually ever been).
It links frontier tourism to one of 2024’s defining cultural trends of ‘cowboy core’. “Thanks, in part, to the Yellowstone TV series and Beyoncé’s Cowboy Carter album, ‘cowboy core’ has found its way firmly into the travel market. Skyscanner even added a ‘horse riding’ filter into its search engine last summer, reporting that a quarter of its users listed ‘eating around a campfire’ and ‘sleeping under the stars’ as the experiences they were most excited about for 2025.
” Seeing new lands and learning about diverse cultures is all part of frontier tourism, says Lemongrass. In Lemongrass Marketing ’s Travel Trends Report 2025 , frontier travel, however, is described in its truest sense, as “an exclusive and extreme form of adventure travel”. “From the deepest depths of the seas across the polar regions to the highest mountains and into outer space, if a place exists, it is now fair game for tourism,” says th.
