Sunday, September 8, 2024 Global Premiere of Anhui International Culture and Tourism Festival Video Debuts on CCTV.com The Anhui International Culture and Tourism Festival is set to captivate a global audience with its latest promotional video, marking the festival’s 14th edition. On September 10, 2024, Hefei, the capital of Anhui province, will host the grand opening ceremony of this annual event, serving as a vibrant platform that merges cultural expression with tourism and promotes international collaboration.
The festival aims to highlight Anhui’s cultural heritage and scenic beauty through various performances and tourism events, making it a key event for the global travel and tourism industry. In preparation for the event, Anhui’s culture and tourism officials have strengthened their partnership with CCTV.com, establishing connections with more than 200 major media outlets worldwide.
These outlets include global powerhouses like CGTN, the Associated Press, Yahoo, Facebook, and YouTube. This strategic media collaboration seamlessly integrates traditional broadcasting with digital platforms, ensuring a broad and immersive reach. Already, the festival’s promotional content has generated over 32 million views across platforms, with CCTV alone accounting for 14 million of these views and receiving over 300,000 likes.
The media campaign is part of Anhui’s ongoing efforts to amplify its tourism message, “Beautiful Anhui, Welcoming Guests Worldwide.” This initiative seeks to enhance global visibility and engagement, encouraging international travelers to explore the province’s unique blend of natural beauty and cultural richness. One of the highlights of this year’s promotional efforts includes the display of dynamic visuals on outdoor megascreens in 11 major cities around the world.
These cities include international hubs such as New York, Beijing, Shanghai, Guangzhou, and Shenzhen. The dazzling visuals serve as an invitation to tourists worldwide to experience Anhui’s charm firsthand, further solidifying the province’s standing as a premier travel destination. To complement the offline promotions, Anhui’s culture and tourism authorities are launching an extensive series of online campaigns to engage a wider audience.
Starting on September 5, interactive events on social media platform Weibo will draw global attention with exciting prize giveaways. The engagement begins with a retweet competition running from September 5 to 9, followed by a “Guessing the Screen” activity that coincides with the festival’s opening on September 10. These interactive events, enhanced by displays on large public screens, offer participants the chance to win valuable prizes, further encouraging global participation.
This year’s festival embraces both traditional and digital methods to promote Anhui as a destination, inviting international audiences to immerse themselves in the region’s scenic landscapes and cultural heritage. These efforts create an engaging, multi-sensory experience for viewers and potential visitors. Anhui province, known for its picturesque landscapes, including the iconic Yellow Mountain (Huangshan), is also rich in cultural and historical significance.
With its deep-rooted traditions and stunning natural beauty, Anhui is the perfect destination for travelers seeking to explore China’s authentic and unspoiled environments. The Anhui International Culture and Tourism Festival offers an excellent opportunity to showcase the province’s tourism potential, appealing to both domestic and international travelers. As autumn arrives and casts a golden glow over Anhui’s breathtaking landscapes, the province extends a heartfelt invitation to travelers worldwide.
Whether it’s savoring the local cuisine, exploring the ancient villages, or hiking through its mountainous terrain, Anhui provides an unforgettable journey for those seeking both adventure and tranquility. With such a robust lineup of online and offline promotions, this year’s Anhui International Culture and Tourism Festival is poised to capture the attention of millions and establish Anhui as a must-visit destination in the global tourism market. The 14th Anhui International Culture and Tourism Festival, with its innovative blend of cultural performances, tourism events, and wide-reaching promotional efforts, is set to captivate a global audience.
Through strategic partnerships with media giants like CCTV.com and digital platforms such as Facebook and YouTube, Anhui’s culture and tourism officials have created an immersive, multi-channel campaign to attract visitors worldwide. From iconic megascreen displays in major cities to engaging online activities, this year’s festival is well-positioned to showcase the province’s unparalleled beauty and cultural richness to a global audience.
As the festival opens on September 10, 2024, Anhui warmly invites travelers from across the globe to discover its charm, offering an unforgettable experience in one of China’s most captivating regions..
