Monday, August 12, 2024 GREY GOOSE Vive Le Voyage teams with Shantanu & Nikhil to launch exclusive barware, blending French chic with Indian elegance for the stylish traveler. GREY GOOSE Vive Le Voyage is thrilled to partner with renowned designers Shantanu & Nikhil to launch an exclusive line of limited-edition bar accessories, epitomizing the French brand’s commitment to celebrating moments of joy, elegant simplicity, and immersive experiences—perfect for the sophisticated traveler. This unique collection was revealed during a retro-inspired evening that embodied the essence of French elegance and sophisticated taste, held at The Piano Man in New Delhi on August 9th, 2024.
The event was a journey in itself, featuring an extraordinary bar setup, a live jazz performance by Saba Azaad and Madboy Mink, and a fashion showcase by Shantanu & Nikhil, starring the legendary Zeenat Aman and Siddharth Mahotra, ensuring an unforgettable gathering for those who cherish both style and travel. “We are delighted to formally present GREY GOOSE Vive Le Voyage in collaboration with Shantanu & Nikhil. As Indian consumers increasingly seek exclusive experiences for self-expression, we recognized a distinctive opportunity to craft unforgettable moments inspired by French sophistication and elegance.
Whether celebrating personal milestones, professional achievements, or simply enjoying gatherings with friends, this collection of bar accessories are designed to elevate celebratory occasions, embodying a lifestyle of understated yet refined taste.” said Mahesh Kanchan, Marketing Director, India and Neighboring Countries, Bacardi . GREY GOOSE Vive Le Voyage x Shantanu & Nikhil: Celebrating the fusion of French sophistication with the vibrant spirit of modern India, this partnership marries the commitment to luxury and refined elegance that both brands uphold.
The collaboration introduces a collection where innovation meets tradition, focusing on high-end cocktail accessories and sophisticated lifestyle enhancements—ideal companions for the well-traveled connoisseur. This bespoke barware collection exemplifies the merger of high fashion and French refinement, offering travelers a taste of elegance that they can carry with them. The initiative marks a significant moment in modern elegance, with each piece meticulously designed to integrate seamlessly into both the cocktail and fashion realms, creating a unified and compelling narrative that resonates with the global traveler.
GREY GOOSE Vive Le Voyage x Shantanu & Nikhil captures the quintessence of French chic and minimalism intertwined with the distinct Indian aesthetic, characterized by bold lines and rich hues. The careful selection of materials and the iconic tape detailing reflect a deep respect for texture and design, aligning perfectly with both brands’ philosophies and subtly incorporating their signature colors—elements that appeal to those who appreciate luxury on their journeys. The bar’s interior is the epitome of luxury and practical design, offering a space that radiates confidence and a bold, gender-neutral appeal.
It’s designed not just for the cautious but for those who celebrate a daring and audacious lifestyle, whether at home or abroad. “Our design approach towards this collaborative barware collection reflects a vision of style that transcends traditional boundaries of France and India, much like the effortless sophistication of Grey Goose and our brand. The choice of materials, such as the nostalgic Patina gold and the luxurious Royal Blue with self-textures, further enhances the collections representation of luxury and craftsmanship”, said the designer duo Shantanu & Nikhil .
The exclusive barware collection from GREY GOOSE Vive Le Voyage x Shantanu Nikhil is available at selected locations throughout India, making it accessible for those whose travels take them to the heart of this vibrant country..
