Toyota Australia and Saatchi & Saatchi have unveiled the next chapter of the This LandCruiser Drives Us Home campaign, celebrating the new LandCruiser Prado. The new LandCruiser’s off-road heritage and signature Toyota quality blended seamlessly with the modern utility and appointments of a luxury SUV. Vin Naidoo , chief marketing officer at Toyota Australia, said: “Evident in its design and serious off-roading capabilities, Toyota went back to its roots to seek inspiration from the qualities that have made the LandCruiser such an iconic nameplate and delivered on the essence of that history.
” The integrated campaign pays homage to the LandCruiser legacy and the adventurous spirit of Australian drivers who explore every corner of this vast country. It highlights how the All-New LandCruiser Prado is the ultimate companion for these journeys, delivering unmatched capability, comfort, and reliability. Mandie van der Merwe , chief creative officer at Saatchi & Saatchi Australia , said: “With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters, whether they’re tackling the toughest terrains or simply heading home to loved ones.
The LandCruiser isn’t just a vehicle—it’s a constant companion in life’s biggest and smallest journeys.” The campaign will roll out across broadcast, online video, digital, print, CRM, sponsorships, social and in-store . This follows Saatchi.
