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A new look H Samuel has opened its doors on Regent Street The jewellery firm has opted for a bright and modern interior, with a host of new features which it hopes will "improve and enhance their shopping experience." It says that every aspect of the refurbishment has been "thoughtfully designed" with local shoppers in mind. “We wanted our Swindon customers to feel right at home from the moment they enter our store,” said store manager, Jordan Rogers.

(Image: H Samuel) Inside the new-look H Samuel in Swindon town centre (Image: H Samuel) “We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends so we really wanted to bring this to life in our store,” she explained. “Amongst the fresh, bright and modern interior/exterior and new diamond, jewellery and watch displays, our Perfect Piercing Studio has also been updated, providing a destination for customers to create their own look from our extensive earring collection. “We’re really excited and hope our customers, will love our makeover,” she added.



To celebrate the opening of the new-look store, from September 27-29, H Samuel is inviting shoppers to join them for a glass of bubbly and a special weekend of giveaways, money-off vouchers and the chance to win a £1,000 gift card." Neil Old, managing director Signet Jewelers UK and Ireland, said: “This significant investment underscores our dedication .

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