Tuesday, August 13, 2024 Aotearoa New Zealand is renowned not only for its breathtaking landscapes and unforgettable travel experiences but also for its enticing food culture. International guests are particularly drawn to culinary offerings. According to consumer research by Tourism New Zealand, engaging in local food tasting tops the list of activities for more than 85% of prospective tourists across all major markets.
“Visitors to Aotearoa New Zealand’s are spoilt for choice when it comes to our food and beverages. Our fresh kaimoana (seafood), world-class wine, craft beer and produce are second-to-none. Visitors can eat and drink their way around Aotearoa New Zealand with hundreds of cafes, restaurants, wineries and breweries to choose from,” says Tourism New Zealand Chief Executive René de Monchy .
“Our delicious food and beverage options can be enjoyed year-round. In fact, the wine harvest and Bluff oyster season both fall in autumn, giving international foodies lots to indulge in during their off-peak visit.” This interest is especially pronounced among tourists from the USA (83%), UK (89%), and Germany (87%).
Meanwhile, 74% of potential Australian tourists recognize New Zealand as a premier destination for high-quality food and wine experiences. “Tourism and international visitor spending will be crucial in reaching the government’s goal to double exports over the next decade. Manuhiri visiting our eateries and bars inject much-needed cash into local communities across the country.
In 2023, international visitors contributed $9.9 billion to New Zealand.” With an ambitious new four-year plan, Tourism New Zealand aims to elevate international tourism from an $8.
2 billion industry in 2023 to a $13.2 billion industry by 2028. The strategy focuses on increasing tourism during the off-peak seasons, targeting 70% ($3.
5 billion) of the projected growth. “Aotearoa New Zealand’s food and beverages are celebrated worldwide, and Tourism New Zealand will continue to highlight our delicious offerings to show potential visitors what they can look forward to as part of their kiwi experience,” Mr de Monchy says . Highlighting the country’s acclaimed gastronomic scene, Craggy Range in Havelock North recently earned the titles of Best Restaurant and Supreme Winner at the 25th New Zealand Hospitality Awards.
These awards celebrate the finest in the nation’s hospitality and accommodations sector..
