Tuesday, July 16, 2024 The Tourism Innovation Summit (TIS) 2024 is scheduled to take place in Seville, Spain, from October 23 to 25. This year’s summit will highlight the latest technologies revolutionizing the tourism industry, focusing on understanding the modern traveler, promoting sustainability, and advancing digital transformation. Over three days, the Tourism Innovation Global Summit will bring together industry leaders and experts to explore how Artificial Intelligence (AI) and Big Data are reshaping the tourism experience.
These technologies enable companies to offer more personalized, efficient, and satisfying services by analyzing vast amounts of data reflecting emerging consumer preferences. Among the notable speakers is Bruno Hallé, partner and co-director of the hotel division at Cushman & Wakefield, who will share the latest industry trends. The International Federation for IT & Travel & Tourism (IFITT) will demonstrate practical AI applications in tourism, while Dolores Ordóñez, vice-president of Gaia-X and General Manager at AnySolution, will discuss the European Tourism Data Space initiative, which aims to stimulate sector growth.
The conference will also delve into how Extended Reality (XR) technologies—including augmented reality (AR), virtual reality (VR), and mixed reality (MR)—are revolutionizing tourism marketing. These immersive technologies offer innovative ways to attract and engage potential visitors, providing interactive and enriching experiences that surpass traditional marketing methods. Chief Information Officers (CIOs) from leading hotel groups such as AR Hotels, Meliá, Palladium, and Barceló will discuss mobile-first strategies and the integration of mobile technologies to enhance guest engagement.
Executives from NH Hotel Group and Radisson will share insights on maximizing revenue and profitability through data analytics, demand forecasting, and dynamic pricing algorithms. Additionally, hotel groups like SIX Senses, RIU, and Grupo Piñero will address the use of green technologies to promote sustainability in tourism. Blockchain’s role in tourism will be a key topic, highlighting how it enhances transparency, security, and efficiency in transactions.
Blockchain technology creates immutable and verifiable records of every transaction—from flight and hotel bookings to payments and rewards—reducing costs, streamlining operations, and minimizing fraud. Members of the Alastria platform will discuss the transformative potential of decentralization and digital ownership through WEB3 technology. The digitization of processes and operations presents a significant challenge for the tourism industry.
Digital technologies such as reservation management systems, online payment platforms, mobile applications for destination management, and big data analysis enable tourism companies to automate routine tasks, manage resources more effectively, and offer personalized services. Ilunion Hotels will demonstrate how digitalization facilitates informed decision-making through real-time data analysis, enhancing responsiveness to market demands and customer preferences. Cybersecurity and data protection are crucial for safeguarding travelers’ personal and financial information and maintaining the integrity and reputation of tourism companies.
Robust cybersecurity measures—including data encryption, multifactor authentication, and continuous network monitoring—are essential to prevent unauthorized access, fraud, and security breaches. Compliance with data protection regulations, such as GDPR in Europe, is also vital for managing information ethically and transparently, thereby strengthening customer trust in the digital tourism ecosystem. The TIS 2024 promises to be an inspiring and informative event, showcasing the technological innovations shaping the future of tourism.
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