On Thursday, October 10th, over 50 retail professionals gathered at The Civic Centre, Lagos, for the second edition of impactful one-day immersion training on The Language of Retail, hosted by Tolagbe Martins, Founder of The TM Grammar Ministry. The program was developed by Tolagbe, drawing on her experience as a Nigerian brand advocate, small business peer mentor and graduate of Social Psychology. Through the initiative, she identified the need for a shift in the Nigerian mindset toward service, having observed a marked difference in the hospitality and retail experience in other countries, even across Africa.
Tolagbe’s goal with The Language of Retail is to support businesses by offering science-backed behavioural insights to help them understand the peculiarities of the Nigerian market and adapt to thrive and maximise value. At the heart of the training was this objective, focusing on how to shift service delivery to match Nigerian consumer expectations. Tolagbe covered essential topics such as The Customer Journey, Retail Etiquette, and Nigerian Client Personas.
The one day event also featured an engaging session led by guest facilitator Bella Adeleke, who shared her expertise on Display and Merchandising. Participants enjoyed a productive and inspiring day, complete with a tea break and lunch, which allowed for further networking and reflection on the day’s insights. The proprietary course material, usually offered custom delivered to client organisations is presente.
