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Thursday, August 22, 2024 The 2024 VISIT JAPAN Travel & MICE Mart (VJTM & VJMM) is set to be a pivotal event in the global tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. Hosted by the Japan National Tourism Organization (JNTO) with support from the Japan Tourism Agency, this significant gathering will occur from September 26 to September 28, 2024, at the Tokyo Big Sight in East Exhibition Hall 7. It aims to unite leading stakeholders from around the globe, offering a vibrant platform for networking, business engagements, and promoting Japan as a prime destination for both travel and MICE activities.

A Premier Global Tourism and MICE Nexus The VJTM & VJMM 2024 strives to cement Japan’s reputation as a foremost international tourism hub by linking global buyers with domestic sellers. The event will present a broad spectrum of exhibitors, including travel agencies, hotel chains, airlines, and regional tourism boards, all poised to display their services to an international audience. It serves as a critical convergence point for industry professionals, encouraging partnerships and cooperative endeavors that advance the tourism and MICE industries.



Strategically timed to coincide with Japan’s increased focus on attracting international tourists and enhancing its unique attractions and infrastructure, the event is crucial for boosting Tokyo’s status as a global center for both business and leisure. Event Highlights A central feature of VJTM & VJMM 2024 will be its extensive networking opportunities. Planned activities include B2B meetings, seminars, and panel discussions designed to foster meaningful exchanges with industry leaders.

Discussion topics will cover current trends in global tourism and breakthroughs in MICE technology, providing attendees with insights necessary to thrive in the industry’s dynamic environment. Additionally, the event will spotlight Japan’s extensive MICE capabilities, showcasing everything from cutting-edge convention facilities to venues that offer a taste of Japanese culture. This will illustrate Japan’s capacity to host top-tier international events, blending traditional and contemporary experiences for visitors.

Tokyo Big Sight: An Ideal Setting Tokyo Big Sight, Japan’s largest exhibition center, serves as the venue for VJTM & VJMM 2024. Its prime location in central Tokyo ensures easy access and a smooth experience for all attendees, both local and international. East Exhibition Hall 7, the event’s designated space, provides extensive and modern accommodations to meet the varied requirements of exhibitors and guests.

With a dedicated effort to position Japan as a leading destination for travel and MICE activities, VJTM & VJMM 2024 is poised to mark a significant milestone in the industry. The collaborative efforts of the JNTO and the Japan Tourism Agency are set to forge a foundation for growth, innovation, and collaboration within the global tourism and MICE sectors..

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