Here’s why people are suddenly being “very demure, very mindful” online. Going to the gym today? That’s very demure. Taking out the trash later? Very mindful, very cutesy.
Maybe this makes no sense to you now, but if you’ve heard the word “demure” more lately, credit the latest online trend . It took off when a creator, @joolieannie, who goes by the name Jools Lebron - a self-proclaimed “fierce diva” trans woman - created a satirical take on how people should act at work or in public. In one clip, Lebron showcases her makeup for a day at work.
“Very demure. Very mindful,” she says..
