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SEATTLE , Sept. 30, 2024 /PRNewswire/ -- BeautyMatter , a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense , experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: "TikTok x Amazon: Converting Trend Traffic Into Sales." Featuring special guest Spate , a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok's viral moments into meaningful sales on Amazon.

Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth. Why This Matters In today's fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales.



That's where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in.

By combining the viral power of TikTok with Amazon's unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity. This webinar will connect the dots between TikTok's trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in A.

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