Gen Z ‘serial returners’ over-order clothes only to send them back. TikTok “ shopping hauls ” are fuelling a costly surge in people returning online orders, with so-called “serial returners” sending back almost $15 billion of items a year. New figures from Retail Economics suggest that these “serial returners” account for around a quarter of all online returns made across the UK every year.
It comes amid the rise of TikTok “haul” trends, where social media users will post videos of themselves trying items on and asking their viewers which items to keep and which to return. Read more: Social media user reveals fast fashion giant names products after loyal staff members.
