Tiger Beer is kicking off an exciting chapter with a bold transformation, blending cutting-edge innovation with its rich heritage. The brand’s relaunch made a big splash with a visually stunning stunt featuring the bold orange “Tiger Stripe.” The CGI-generated spectacle lit up the skies over major cities, including Singapore and Ho Chi Minh, there was also a dramatic appearance above Manchester United’s home ground, Old Trafford.
The mysterious orange stripe wasn’t just for show; it symbolized Tiger Beer’s forward momentum and marked the start of the brand’s bold direction. “Tiger Stripe” was central to the brand’s broader campaign, designed to embrace progress while staying true to its roots. The stunt built anticipation for Tiger Beer’s refreshed brand identity, generating buzz and excitement for what’s next.
It was the perfect way to introduce the updated bottle and can design which echoes the brand’s call to “Uncage Your Tiger”, further aligning with its long-standing values of strength, courage, and progress. The bold design now includes a dynamic “Tiger Stripe” behind the roaring tiger, carried across the new can designs with a modern blue (Original) and silver (Crystal) look, emphasizing the sharp, crisp taste of the iconic lager. Tiger Beer’s transformation isn’t just about packaging either—it’s a reflection of the brand’s commitment to innovation and progress while staying deeply connected to its heritage.
The evolved look .
