Monday, September 9, 2024 An African dance show in Ningxia Hui, China, is attracting global visitors, boosting local tourism, and strengthening China-Zambia cultural ties. An African dance performance in Northwest China’s Ningxia Hui Autonomous Region has become a major attraction, drawing attention from domestic and international tourists while boosting the local tourism industry. Since its debut on May 9, the “Africa Style – Dancing Desert Project” in Zhongwei City’s Jinshahai Resort Area has welcomed over 30,000 visitors from around the world.
Local authorities project that the event will bring in between 50,000 and 80,000 visitors annually, contributing to the region’s economic growth. The opening show featured Zambia’s national dance team, with performers from 12 cultural groups across 10 regions of southern-central Africa. Their lively performances, set to the beat of African drums, have captivated audiences and enhanced the tourism experience in Zhongwei.
The project has also strengthened the bond between China and Zambia, celebrating their 60 years of diplomatic relations, with 2024 designated as the “China-Zambia Cultural and Tourism Year” to promote tourism in both countries. In light of its success, plans are underway to build an African tribal-themed park in Zhongwei, offering an immersive cultural experience for visitors. With an estimated construction cost of over 12 million yuan ($1.
7 million), the park will include stages for the dance performances, an African cultural tourism and art center, a trade hub, and a Zambian cultural museum. The facilities will also host future cultural and commercial exchange events. Local authorities are also working on introducing African cultural products, such as Zambian honey and coffee, to the region, while promoting Ningxia’s own specialties—like Chinese wolfberry, red wine, and Helan stone—in African markets.
This collaboration is expected to strengthen economic and trade ties between the two regions, fostering opportunities for future growth..
