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Monday, August 12, 2024 Thomas Cook India and SOTC launch an AI-powered platform that revolutionizes custom travel planning, delivering personalized itineraries in under 10 minutes. Thomas Cook (India) Limited, a leader in omnichannel travel solutions in India, alongside its affiliate SOTC Travel, has introduced an innovative AI-driven platform designed to assist travelers in crafting personalized vacations. This tool allows for quick checks on availability and facilitates bookings within minutes.

Initially, the platform is being rolled out to agents, with plans to extend access to consumers directly through the Thomas Cook and SOTC websites and mobile applications in the upcoming months. Traditionally, creating a tailored travel package has been a complex process for travel professionals. This process includes stages such as research, itinerary planning, and the coordination of various travel elements like flights, accommodations, local attractions, and transportation.



Typically, this could take anywhere from 48 to 72 hours or even longer. However, with the new AI-enabled platform from Thomas Cook and SOTC, this process is drastically streamlined, reducing planning time to less than 10 minutes. The platform utilizes advanced deep learning and AI algorithms to offer smart, customized travel suggestions based on individual preferences.

It connects with a worldwide network of service providers in areas including air travel, hotel bookings, experiences, and transportation, making the vacation planning process not only faster but also more personalized and efficient. Capabilities of the AI Platform: Key Features: Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, ”The new age Indian consumer is increasingly demanding personalized trips – unique, tailor-made programs based on their preferences.

Extending our digital-first strategy, I am delighted to announce our AI-powered platform, to help customers plan their customised holidays, check availability and book – in real-time. This will empower both our frontline and customers to create deeply personalized programmes in minutes. This cutting-edge AI technology will transform how Indians plan their travel, and as travel pioneers, we continue to improve our customer experience.

” Mr. Daniel D’Souza, President & Country Head – Holidays, SOTC Travel said, “We are excited to unveil our AI-powered platform to help customers plan their customised holidays in real time. This platform will ensure the delivery of real-time recommendations and optimize every aspect of trip planning – personalizing travel like never before.

We believe that AI is the key to unlocking intuitive, efficient, and personalized experiences in this new age of travel, and we at SOTC are excited to lead the way.”.

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