Form, function, emotion, the “IT’S REAL” Cassette player has it all. With its retro-meets-new-age charm, this cassette player encases your cassette in a transparent cover, allowing you to see the cassette’s reels rotate as the device plays music. But here’s the kicker – this thing isn’t just a cassette player, it’s a Bluetooth speaker too.
You see, each IT ‘S REAL player comes with its own “Bluetooth Cassette” that lets you connect your phone to the IT’S Real device. Put the Bluetooth cassette in and the appliance lets you effectively play Spotify, YouTube, Apple Music, or any streaming app on your cassette player. The Bluetooth cassette works with other devices too, allowing you to turn your dad’s boombox, or your 30-year-old car’s tape-deck into a Bluetooth-enabled device that supports your phone.
Designer: Let’s break down the player by talking about its form, function, and emotion. If you were born in the early 90s or before, chances are your vision of a cassette player are a lot different from what the IT’S REAL looks like. Most cassette players had a template design – either they looked like a boombox, with the cassette in the middle and speakers on the side, or they looked like a Walkman, with a compact form factor and an Aux input for headphones.
The IT’S REAL looks nothing like either of those. It encases the cassette in a transparent outer housing, preserving and showcasing it as if it’s some sort of precious relic. This treatme.
