Cassey Ho, Founder and CEO of POPFLEX, shares her activewear designs from sketch to final product Do you know who created your favorite brand? What’s their story, and does knowing it make you trust them more? Today, more entrepreneurs are lifting the curtain on their business journeys, sharing not only the finished product but the process of building it. This openness shifts the customer-brand relationship from transactions to a partnership that emphasizes transparency and authenticity. Done well, founder-led marketing brings customers into the heart of design and development, turning them from passive buyers into invested participants with a stake in the brand's success.
This movement of building in public redefines how brands engage with customers, creating a two-way relationship that goes beyond transactions. A building-in-public strategy done well can be a decisive factor—when two brands stand side-by-side, the one inviting its audience into its journey will win every time. The Rise of Founder-Led Marketing Founder-led marketing, where founders openly share their journey with the public, brings a personal touch to brand building that goes beyond traditional advertising.
By revealing their process—often through social media—founders allow customers to experience the real ups and downs of business development. This transparency fosters a level of intimacy and trust that’s hard to replicate with faceless brands. Today’s consumers, especially social media natives,.
