Italian indie brand is at a turning point. On Saturday, the sustainable label known for its quirky one-off pieces will present its new collection at via an event and installation, which will remain on site for a week. The range will then be available at the store, therefore marking the brand’s first real foray into physical retail.
“The collaboration is the result of a chat with and during a visit to our studio ‘Casalessico.’ Talking about the project and browsing through the booklets of each collection, the idea of doing something together in popped up,” said . “Linking up with a partner like represents a sort of watershed for us,” Scaburri continued.
“If until now we only existed in our studio and some magazines thanks to the support of press and friends. [From tomorrow] we’ll be present in retail — but not just any retail, the type that most reflects our approach to clothing, [a mix] of commerce and storytelling at the same time.” Lessico Familiare’s narrative for the event promises to be unexpected.
The brand is looking to bring a flavor of its rustic roots by staging an event resembling a country fair rather than a glamorous fashion gathering. “We chose to stage this presentation in December because, in addition to being out of any fashion season, it is a month of bittersweet folklore: traditions, rom-comedies, dinners. Three key elements in our melting pot of references,” Scaburri said.
In particular, the tie-up sparked the founders’ .
