As a beauty editor, my hair is treated to some of the but also goes through its fair share of styling damage from testing all of the . When my hair is in need of some serious TLC, there's one product I turn to: Philip Kingsley Elasticizer. It turns my dry, drab strands into soft and healthy hair in just one wash.
Originally created for Audrey Hepburn without a single reformulation, the deep conditioning hair treatment is a deserving of its iconic status. Here's everything you need to know about Elasticizer and where to shop for it. The Elasticizer is a pre-shampoo hair conditioning mask designed to reduce breakage, making hair softer, shinier and more conditioned.
The inclusion of hydrolysed elastin in the formula strengthens strands by giving them more flexibility. This flexibility is important because it means your hair can stretch without snapping more while doing things like brushing and styling. Castor oil, olive oil and glycerin help to lock in moisture making hair feel instantly softer and less dry.
The Elasticizer was created by the late , a trichologist who had an incredibly successful 65-year career. Today, his daughter, , a successful trichologist, carries on the brand's legacy through products and clinics. Audrey Hepburn and Philip Kingsley worked together from 1974 to 1980 to create the world’s first pre-shampoo hair treatment.
It made such a difference to her hair she publicly dubbed it as "miraculous." But it wasn't until two years later that Elasticizer was .
